Novelo Origins
Two Excellent-grade lots, side by side.
One 250g of Novelo Dawn and one 250g of Novelo Mist — taste the difference between our two Excellent-grade East African lots side by side. The perfect introduction to Novelo Coffee.
Free shipping on Canadian orders $60+
Questions, answered.
Numbers, not adjectives.
Most specialty coffee brands do not publish their cupping scores. We publish every attribute score, every cupper's note, and full certification details for every lot we sell.
The global average SCA score for coffee sold as specialty is approximately 82-83. Both Novelo flagship lots exceed that benchmark by 4-6 points. That is not a marketing claim — it is a certified number.
Our beans grow in the East African highlands at some of the highest altitudes in Africa. Higher elevation means slower cherry development, denser beans, and a more complex cup — the reason our lots score in the Excellent range.
Our beans are sourced directly from farming communities in the East African highlands. No commodity market. No middlemen. Every purchase supports the farmers who grew the coffee.
